
The story of Missoni’s now-legendary patterned knits of zigzags, waves, and stripes began in 1948 when founders Rosita and Ottavio (Tai) met at the Olympic games in London (he was a runner and designed the Italian team’s uniforms, while she was there studying English). They opened a small knitwear workshop in Gallarate, Italy, after marrying in 1953. In 1973, they won the Neiman Marcus Award, which is typically thought of as the Oscars of fashion.

Today, Missoni is still very much a family affair: Rosita and Ottavio’s daughter Angela took over designing in 1996, and sons Luca and Vittorio oversee the business, while Angela’s aspiring-actress daughter, Margherita, is the brand’s ambassador. Missoni has expanded as well.

Instead of taking on collaborations like other labels, they developed over 25 sub-lines including M Missoni (a lower-priced line owned by the Valentino Fashion Group), Missoni Home, Missoni menswear, fragrances (first launched in 1980), and at one time, Missoni Sport (now discontinued). There are also plans for Hotel Missoni, a Rezidor Hotel Group project set to open in Kuwait in 2009, with others to follow in cities like Dubai, Paris, and Miami.

The three children of the founders play a large part in the business. Vittorio (born 1954) is the Marketing Director, Luca (born 1956) was responsible for the design of the menswear collection through the Spring/Summer 2008 collection, and Angela (born 1958) is Creative Director for womenswear and took over menswear beginning with the Fall/Winter 2008/2009 collection.